Module 1Rooted in You
Your narrative of self, and a personal mission and vision that everything else grows from. Every mission statement, every offer, every income stream eventually traces back to a person. Before we plan the business, we're going to spend a little time with you, your story, what you value, and what you actually want your life to look like. The business mission and vision we build later will grow out of this, not the other way around.
- Your Narrative of Self
- Your Personal Mission Statement
- Your Personal Vision Statement
- From Personal to Business: Your Mission & Vision
Module 2Where You Are Now
A clear-eyed snapshot of what you're already building and anything running alongside it. Before adding anything new, it helps to see clearly what's already here, what's working, what it costs in time and energy, and what capacity actually exists for something more.
- Business Snapshot, Your Current Business
- Business Snapshot, Day Job & the Idea
- Why Multiple Streams?
Module 3Mapping Your Tributaries
Brainstorming and evaluating potential new income streams. A tributary is a smaller stream that feeds into a larger body of water. Some of the ideas below may feed directly into your existing business; others may be entirely their own current. Both are valid.
- Streams Brainstorm
- Skills, Assets & Interests Inventory
- The Stream Evaluation Matrix
Module 4Brand & Positioning
Making sure each stream is clear about who it serves and why. Every new stream needs its own clarity, even if it lives under an existing brand. This section adapts our Brand Clarity framework for each new income stream you're moving forward with.
- Brand Voice & Personality
- Positioning Statement
- Ideal Client / Customer Profile
Module 5Structure & Systems
The unglamorous but essential scaffolding that keeps growth sustainable. Structure is what turns a good idea into something sustainable, especially when it's being built alongside a full-time job and an existing business.
- Business Structure Checklist
- Time & Capacity Audit
Module 6The Action Plan
Turning all of it into a 90-day roadmap with real, attainable steps. This is where the ideas become dates on a calendar.
- One-Year Vision
- SMART Goals
- The 90-Day Roadmap
- Monthly Action Plan, Next 30 Days
Module 7Closing & Next Steps
Pull it together and plan your next step.